diff --git a/Lib/venv/scripts/common/activate b/Lib/venv/scripts/common/activate
index 70673a265d41f8..a36e83c2213eda 100644
--- a/Lib/venv/scripts/common/activate
+++ b/Lib/venv/scripts/common/activate
@@ -45,8 +45,17 @@ case "$(uname)" in
         export VIRTUAL_ENV
         ;;
     *)
-        # use the path as-is
-        export VIRTUAL_ENV=__VENV_DIR__
+        case "$(uname -r)" in
+            *Microsoft*|*WSL*)
+                # convert path to /mnt/d/path/to/venv on WSL
+                VIRTUAL_ENV=$(wslpath __VENV_DIR__)
+                export VIRTUAL_ENV
+                ;;
+            *)
+                # use the path as-is
+                export VIRTUAL_ENV=__VENV_DIR__
+                ;;
+        esac
         ;;
 esac
 
diff --git a/Misc/NEWS.d/next/Windows/2024-09-17-12-32-34.gh-issue-124139.p-I_90.rst b/Misc/NEWS.d/next/Windows/2024-09-17-12-32-34.gh-issue-124139.p-I_90.rst
new file mode 100644
index 00000000000000..a1c4acdb260f7c
--- /dev/null
+++ b/Misc/NEWS.d/next/Windows/2024-09-17-12-32-34.gh-issue-124139.p-I_90.rst
@@ -0,0 +1 @@
+Add WSL path conversion in :mod:`venv` ``activate`` script.